Sometimes just thinking about speaking to a reporter is enough to make us sweat. We tend to either fidget and act small, or get aggressive and put on our mental boxing gloves. It’s hard to talk to reporters, because every reporter is different and it’s impossible to predict how a reporter will behave toward you Read more
Framing and messaging are the heart of effective communications work. In the simplest terms, framing and messaging make up the process of crafting what you will say and how you will say it so your audiences will be moved to action. There are two kinds of frames in communications work: an idea frame and a Read more
For people from marginalized communities, earning media coverage goes hand in hand with confronting bias. As media becomes increasingly consolidated, news stories are becoming less and less complex. Journalists face increasing pressure to produce sensational stories with less depth and context than ever before. The result is that more stories rely on stereotypes, and have Read more
For organizers, conducting communications work is not just about getting that one-time media hit to raise your organizational profile, it’s about cultivating sustained relationships with journalists to shift public debate, influence decision makers, and build power. Building relationships with reporters requires strategy, systems, and materials. Follow these steps to building the relationships you need to Read more
Once you’ve identified your frames and messages, you might be tempted to string them together in a press release and consider your work done. But no one likes to be lectured, and no one is moved to action through messages alone. Frames and messages must be communicated through images and narratives that people can identify Read more
Once you’ve created a story to convey your frame and messages, and once you’ve identified a strategic news hook, you’re ready to write a press release and pitch to reporters. Good stories are their bread and butter. So treat these steps like a business transaction between you and reporters—and do your best to offer substance, Read more